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The Pink Wand
What We Did
Content Strategy & Production
Instagram & TikTok
YouTube Shorts
Meta Ads Management
Monthly Reporting
See The Pink Wand on Instagram
The Pink Wand is a professional cleaning company serving Airdrie, Cochrane, and the surrounding Calgary area. Since formalizing the retainer in July 2025, ad Studios has grown from single-platform content into a full four-platform operation, Instagram, TikTok, YouTube Shorts, and Facebook across multiple locations, plus Meta ads management.
The work is built around problem-led, educational content that consistently outperforms purely aesthetic posts: quick cleaning tips, before/afters, and short-form video tailored to each platform's algorithm. Every month, performance is reviewed and focus points are set for the next, from seasonal content themes to engagement tactics like giveaways and story pushes.
The clearest result isn't just reach, it's the line from content to bookings. In March 2026, content reached 9,694 accounts (64.7% non-followers), driving 377 profile visits and 30 clicks through to the booking site — an 87.5% jump from the month before.
"ad Studios have been amazing to work with! They have brought great marketing videos as well as bright ideas to showcase our company. 100 percent recommend them and we are looking forward to our next exciting videos and reels! They are great people and have worked alongside us for a long time now. Thank you!!"
— Jacqui Jepson, Owner, The Pink Wand
Brand Repositioning Through Content
We shifted O Esthetics away from treatment promotion toward lifestyle and wellness storytelling — speaking to how women feel, not just what they buy. A full overhaul of tone, visuals, and content mix across Instagram, anchored in short-form video.
'Skin Care That's Not Skin Care'
We created an original content series with Naomi called Skin Care That's Not Skin Care — focused on wellness habits, lifestyle choices, and mindset shifts that drive lasting results. No product pitches. No treatment pushes. Just content that built real trust — and converted.
Why It Worked
Nearly two years in, the numbers tell a clear story. What started as a content overhaul became a full brand transformation — one that built a loyal audience, drove high-value consults, and generated directly attributable revenue.
The Result
The Skin Care That's Not Skin Care series was deliberately counter-promotional. By prioritizing client wellbeing over bookings, O Esthetics built a level of trust that transactional content never achieves. When audiences were ready to book, O Esthetics was the only brand they considered.
What We Did
ad Studios was brought in as Bujou's contracted production partner across multiple client launch campaigns. Our role was clear: execute at the highest level on-site while Bujou led overall strategy and client relationships. Across three distinct industries, we delivered full production from pre-shoot planning through final edit.
The Result
What began as a single contracted engagement grew into an ongoing production partnership across multiple Bujou clients. The relationship is a direct reflection of results delivered — Bujou continued bringing ad Studios back because the work performed. Across every project, content produced drove measurable outcomes for their clients, most significantly in conversions.
From The Founder
“Incredible work and a fabulous team. We’ve been working with AD Studios for almost a year and have been overwhelmed by the quality of their work, professionalism, and results. They are extremely talented at bringing vision to life, delivering stunning creative across photo and video. The content they produce consistently performs — we see tangible results across all KPIs, most significantly conversions.”
Maggie Bowles, Owner & CBO — Bujou Studios
Our Role
Every property engagement is a full production. We don't just show up and shoot — we plan, direct, and deliver assets built for every platform the listing needs to live on.
The Result
"Most real estate video is a walkthrough. We make it creative content — built to generate emotional connection before a buyer ever steps through the door. Drone aerials, interior photography, and social-ready cuts. One shoot, every platform.
The challenge
Launching a travel company requires more than a website and a booking link. Prospective guests need to feel the experience before they book it. In wine tourism, content is everything."
The Results
AD Studios was involved at every stage — from initial strategy sessions through to post-launch social management. This wasn't a shoot-and-deliver engagement. It was a full creative partnership.
Our approach
Hop for Wine launched with a complete visual identity, a content library built for sustained social presence, and the kind of brand first impression that earns trust in a competitive travel market. The content resonated, not just with potential guests, but with the partner vendors and venues in La Rioja who were equally impressed by what the team produced.
From the founder
“I cannot recommend AD Studios enough. From the early planning stages, to the story development and revisions, to the onsite execution — everything was fabulous. Davis has a rare skill of being both creative with an ability to come up with unique ideas while still doing the research to match those creative ideas with what is actually resonating with buyers today. Not only was I impressed but so were all my guests and vendors. Working with this team is a
no-brainer.”
Elizabeth, Founder — Hop for Wine