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O Esthetics
What We Did
Brand Repositioning
Short-Form Video Production
Photography
Campaign Management
Email Marketing
Print & Graphic Design
See O Esthetics on Instagram
O Esthetics is a med spa based in Airdrie, Alberta, founded and led by Naomi Keane, offering advanced aesthetic treatments including Morpheus8, laser services, dermaplaning, permanent makeup, and body contouring. When AD Studios came on board, the clinic had a solid treatment offering but presented purely as a clinical service provider. The opportunity was bigger, Naomi had a genuine philosophy around wellness and long-term confidence that wasn't coming through in the content.
ad Studios took over full content production and strategy across video, photography, email, print, and campaign management. The core shift was moving away from treatment promotion toward lifestyle storytelling, speaking to how women feel, not just what they can book. This included an original series called Skin Care That's Not Skin Care, featuring Naomi sharing the wellness habits and mindset shifts that actually drive lasting results. No product pitches. No treatment pushes. Counterintuitively, it became one of the highest-performing trust drivers for the brand, because clients who feel genuinely cared for convert at significantly higher rates than those who are simply marketed to.
Nearly two years in, the results are clear: monthly Instagram reach grew from 5,000 to 70-80,000, lifestyle consultation bookings from organic content close at over 50%, and a single Morpheus8 video generated $13,600 in revenue, capped only by treatment availability, not demand.
Brand Repositioning Through Content
We shifted O Esthetics away from treatment promotion toward lifestyle and wellness storytelling — speaking to how women feel, not just what they buy. A full overhaul of tone, visuals, and content mix across Instagram, anchored in short-form video.
'Skin Care That's Not Skin Care'
We created an original content series with Naomi called Skin Care That's Not Skin Care — focused on wellness habits, lifestyle choices, and mindset shifts that drive lasting results. No product pitches. No treatment pushes. Just content that built real trust — and converted.
Why It Worked
Nearly two years in, the numbers tell a clear story. What started as a content overhaul became a full brand transformation — one that built a loyal audience, drove high-value consults, and generated directly attributable revenue.
The Result
The Skin Care That's Not Skin Care series was deliberately counter-promotional. By prioritizing client wellbeing over bookings, O Esthetics built a level of trust that transactional content never achieves. When audiences were ready to book, O Esthetics was the only brand they considered.
What We Did
ad Studios was brought in as Bujou's contracted production partner across multiple client launch campaigns. Our role was clear: execute at the highest level on-site while Bujou led overall strategy and client relationships. Across three distinct industries, we delivered full production from pre-shoot planning through final edit.
The Result
What began as a single contracted engagement grew into an ongoing production partnership across multiple Bujou clients. The relationship is a direct reflection of results delivered — Bujou continued bringing ad Studios back because the work performed. Across every project, content produced drove measurable outcomes for their clients, most significantly in conversions.
From The Founder
“Incredible work and a fabulous team. We’ve been working with AD Studios for almost a year and have been overwhelmed by the quality of their work, professionalism, and results. They are extremely talented at bringing vision to life, delivering stunning creative across photo and video. The content they produce consistently performs — we see tangible results across all KPIs, most significantly conversions.”
Maggie Bowles, Owner & CBO — Bujou Studios
Our Role
Every property engagement is a full production. We don't just show up and shoot — we plan, direct, and deliver assets built for every platform the listing needs to live on.
The Result
"Most real estate video is a walkthrough. We make it creative content — built to generate emotional connection before a buyer ever steps through the door. Drone aerials, interior photography, and social-ready cuts. One shoot, every platform.
The challenge
Launching a travel company requires more than a website and a booking link. Prospective guests need to feel the experience before they book it. In wine tourism, content is everything."
The Results
AD Studios was involved at every stage — from initial strategy sessions through to post-launch social management. This wasn't a shoot-and-deliver engagement. It was a full creative partnership.
Our approach
Hop for Wine launched with a complete visual identity, a content library built for sustained social presence, and the kind of brand first impression that earns trust in a competitive travel market. The content resonated, not just with potential guests, but with the partner vendors and venues in La Rioja who were equally impressed by what the team produced.
From the founder
“I cannot recommend AD Studios enough. From the early planning stages, to the story development and revisions, to the onsite execution — everything was fabulous. Davis has a rare skill of being both creative with an ability to come up with unique ideas while still doing the research to match those creative ideas with what is actually resonating with buyers today. Not only was I impressed but so were all my guests and vendors. Working with this team is a
no-brainer.”
Elizabeth, Founder — Hop for Wine